Image-focused social network Instagram announced that it is making hashtags more findable and followable. You’ll now be able to follow hashtags to see top posts and stories about a topic on your home page. This opens the door for real estate professionals to easily follow housing-related photos and topics and track conversations on Instagram.
“Following a hashtag is just like following a friend,” Instagram explains at its blog. “To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your story bar. You can always unfollow a hashtag at any time.”
Instagram had tested adding hashtags last month among limited users, but the service rolled out to all users on Tuesday.
You’ll be able to see the hashtags other people follow on their profile pages. For users who have their accounts set to private, the hashtags that you follow will be visible only to your followers.
Source: “Now You Can Follow Hashtags on Instagram,” Instagram (Dec. 12, 2017) and “Instagram Becomes an Interest Network With Hashtag Following,” Techcrunch.com (Dec. 12, 2017)
